It’s pretty much a given in the wholesale and retail business that extensive experience makes the difference between just surviving and actually thriving. So it’s no wonder that Yellowstone Imports is one of the most trusted and experienced wholesale distributors of handbags and accessories. Headquartered in New York City, Yellowstone has cultivated robust manufacturer relationships for more than 30 years with its suppliers, which translates into greater benefits for buyers. “We started off as a jewelry parts company, selling semiprecious stones as well as beads and parts of jewelry,” says Howard Huang, sales rep for the company. “We then started expanding into handbags, and from there just kept growing into the line we have today.” It’s a pretty impressive lineup by any standard. “We carry literally thousands of products, so many we can’t count them all; sunglasses, optical frames, jewelry displays, costume jewelry, hair ornaments, and, of course, our handbags,” Huang says. A quick visit to the company’s website at YellowstoneImports.com confirms that the inventory is indeed wide and deep. Broken down into various categories such as New Arrivals, Handbags and Wallets, Semiprecious Stones, Sunglasses and more, the site is easy to navigate and makes it easy for buyers to zero in on exactly what they’re looking for, without wasted clicks. Still, handbags are the company’s biggest seller and its mainstay in the business. “Right now our best seller is the Bosalina bag, known for its great quality and strong hardware,” Huang says. “It’s made out of a higher quality imitation leather and the hardware is rhodium plated, which is better than stainless steel as it’s shinier, more durable and doesn’t rust.” Hugely popular in the fashion industry right now, Bosalina bags wholesale for $15 to $20 each, depending on size and style, and can retail anywhere from $60 to $75 apiece. Another popular line at Yellowstone is the company’s Fashion Handbag Luggage: stylish bags in a larger size with two wheels and an extendable handle, suitable for use as a travel bag. One such model comes with double strap handles, an inner side zip pocket and two cell phone pockets. “This bag is so popular that we can only get limited amounts at a time,” Huang says. Yet clients don’t seem to mind if an item is out of stock sometimes, because they keep coming back. “Our business model is based upon providing quality service, expertise, and convenience to our clients,” Huang says. “We have our own overseas inspection service, guaranteeing the level of quality you expect, and eliminating the hassle of receiving a subpar shipment. Our sheer volume of business means that we can bargain for the items you need in bulk, even if you place a small order,” he adds. It’s through this system of checks and balances that the company is able to negotiate the lowest price possible, based partially on its long lasting and trusted manufacturer relationships.
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