The dial color could be a dark brown (that matches gold well), black, or any other color. It looks nice being a bit bare. I find the font that Virtual Ideas used for the numerals to be interesting. A technical, almost computer generated font that you'd expect to see on a receipt print out. It makes the counting of time more mathematical, or rather the watch look more like an instrument. The hands are smaller but useful. They might stand for some improvement so as to be more clear . They look to be lume covered, so I hope the numerals on the dial are as well. Virtual Ideas designs concepts such as this show watch companies what they can do. As fresh ideas are often better than a stale design department (many of you out there can attest to that). Whenever I see their designs I wonder to myself what brands the looks best fit with. While Virtual Ideas is often inclined to create highly luxurious creations, it is often the fact that such designs are remarkable good at being "mainstreamed." Good watch designs can design for all timepiece levels. A common theme in all their designs is the ability to innovatively display the indication of time. This is the goal for many watch makers actually, and I applaud and appreciate their efforts (and the results). Big Time fits directly into this meme. Although they aren't the first to produce the hands on rail system, they did so a novel way, with attractive results. I can easily see myself putting on a watch like this and grinning at the results. Very cool.
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