My problems with Concord all started with the "revitalization" of the brand a few years ago when the Concord C1 watch line was released. I wrote this article discussing how (and why) I didn't care for the design of the C1. The brand keeps coming out with new watches all based on the C1, some more hideous that others. Then came out the vertically aligned tourbillon watch, and most recently, the tourbillon version of the Concord C1 will be supplemented with this new movement, the C1 QuantumGravity - and I am thoroughly annoyed by it. It is funny, because other watches and watch companies do a lot of the same things that Concord is doing, but the marketing and attitude at Concord irks me the most. Namely, it is over-hyping and creating confusion around the new products that they release. Nothing about Concord's new watches impresses me. There is really nothing to impress anyone. They want you to think they have created the next great watch, but they haven't. They have just done the same thing, that other companies have done a number of times before, and made it look a little bit different. Let's put it this way, nothing Concord has released is new or useful, despite how desperately they want their marketing materials to convince you otherwise.
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