Zsa Zsa Boutique moving to 17 Court St.

It is a sentence Zsa Zsa Boutique owner Sue Stefanelli has uttered dozens of times every day for the past six years. No one is really sure how Zsa Zsa Boutique became associated with consignment. Perhaps it’s because the shop next door, Tallulah’s Fine Consignment, (as its name suggests), is a consignment shop and the former business at the location, Finders Keepers, was also a consignment shop. “I’m a women’s boutique,” Stefanelli said. “I sell new clothing, jewelry, handbags, designer handbags and gifts.” But Zsa Zsa Boutique never was and never will be a consignment shop. Stefanelli’s sunny disposition is untouched by this ongoing confusion that visits her every day in the form of shoppers who ask that question: “Is this a consignment shop?” It’s not that Stefanelli thinks the misunderstanding is insulting; she loves a great consignment shop. But the price of something new can differ from something second-hand, and customers need to know what it is you’re selling. In January, Zsa Zsa Boutique will move from 44 Main St. to a new location at 17 Court St., the former home of Knitting Treasures, next door to The Upper Crust and The Painted Lady. Stefanelli joked that she is praying the confusion over what she’s selling won’t follow her there. Stefanelli, who lives in Manomet, worked as an account consultant for Sprint for 20 years, until the company moved her division to Atlanta. She saw her chance at a new life and opted out of the corporate grind in favor of opening her own business in Plymouth. A clothing and jewelry boutique seemed the perfect fit. “My mother was a clothes horse,” she explained. For her customers, Zsa Zsa Boutique is a shopper’s paradise of nifty, artistic bargains and gifts for that special someone who’s impossible to buy for. Lovely light scarves that twist and shimmer into ringlets around the shoulders run $19 and aren’t to be found elsewhere. A handmade slipper line uses colorful brocades, and looks more like artwork than apparel. Another line of artistic, fingerless gloves and hats is made from recycled sweaters, and is truly unique and fun, as are her magnet pins that can transform a simple knit hat into a sparkly sensation. Her Okab flip-flops are a big seller in the summer because they mold to the foot, and the Sola Vida shoes are like brightly colored ballet slippers that can be carried in a handbag for those moments when the heels have just got to go. These are, clearly, not the sort of things you’ll find in a big box store. Customers love the variety and eclectic, artistic flare of shirts, handbags and jewelry that can turn a jeans outfit into a night-on-the-town ensemble in a snap, Stefanelli said. It’s a funky, refreshing, step-away from the ordinary, one customer said, as she picked up her purchase. And it’s not a consignment shop.