In her recent series, Mary Queen of Shops, Mary Portas blames one client's commercial failures on their inability to read the retail mood. The owners of the furniture shop Under the Moon were Seventies throwbacks with visibly little purchase on the zeitgeist. Portas explained that today's consumers are driven to individuate, to set themselves apart, rather than keep up with the Joneses. To prove this, she set up interviews with several potential clients in their own homes. Every one confirmed that they would pay a premium for "one of a kind" pieces fashioned to their specific requirements. These bespoke items would give them an edge over people who bought their light fittings from the Conran Shop. And mark them out as people of discernment. Every week, the FT's How to Spend It magazine quizzes a rich person on their personal style. They're always rather pleased with themselves. This week, the Earl of March talks excitedly about the "shortish overcoats" that have become his sartorial signature. Does he have more taste than someone in a normal-length off-the-peg overcoat or more money? read more:www.replicashermes.com
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