The Four Questions luxury prices _ information channels _ Phoenix

 

Original title: Four Questions luxury prices

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LV global price adjustment on the cusp our attention. This increase of only some of the products, and "or the world's smallest. Almost the same period, Japan LV average 12% price increase, the figure is higher than in China. In October last year, LV, in France 10% price increase. "This is not only up there down, in short, the global price adjustment will only reduce the gap between China and abroad." LV brand officer, told reporters.

 

price adjustment, we hear another voice: "LV price adjustment after the price is still higher than France 50-60%." before Yangmei luxury spread coverage that everyone has been clamoring for the "tariff" is just very small part, but also to take an example in India, while the real cause China's high price because of the brand in the pursuit of profit, to cater to the mentality of the people chasing expensive and increase prices.

 

then, the fact that how?

 

luxury Why should narrow the price difference? The Chinese market is too important and had Paul

 

a few years ago, the brand began to adjust overseas and China Mainland Spread advantage gradually lost once paradise. Such as the Swatch Group in Hong Kong HK pricing is generally higher than the mainland RMB pricing, such as the Omega a table, 90,000 yuan in the mainland, Hong Kong 95000 Hong Kong dollars, multiplied by the exchange rate 0.8, about 76,000 yuan. The Richemont Group HK pricing remains below RMB pricing, such as Cartier, a table, 57,000 yuan, 52,700 Hong Kong dollars in Hong Kong pricing. Just the gap is less than years ago.

 

both China where consumer money eventually into the brand pockets, why have to increase U.S. and European prices, the Chinese people back to the Chinese consumer? "Because the largest profit margins, relative to Europe and the United States, emerging markets, more opportunities to make money, luxury goods in China these years opened so many stores, has penetrated into the four-tier cities, the need to ensure that the consumption to maintain China operations. "Zhou Ting. However, in a press interview, a lot of brands, said the "very aggrieved". "To say that a single product profits or some foreign markets, because too many intermediate links costs can make money in the Chinese market because of the consumption of large quantities more critical is the Chinese market is too important to not give up on some brands Chinese market was 'all', after all only a small part of the Chinese people abroad, I want to let more people have the opportunity to purchase, they are our potential customers. "and a brand official said," Of course, we also admitted overstating the price of some brands of this there is more awareness in general foreign to China direct pricing several levels brand, but this is, after all, is one of the few. "

 

this year prices repercussions why particularly? The consumer group to expand, more price-sensitive

 

luxury prices is not rare, since the brand to enter the Chinese came, we have been hearing the "up" and basically up 2 times a year, but why cause so many voices, because changes in market crowd. The early years of consumer LV rarely Now with brands such as LV, GUCCI consumer group to expand concern many people, natural high price sensitivity. "Insiders told reporters," Hermes prices no much movement, after all, like the Platinum package such products at every turn seven to eight million or almost two million, but also row a few years in long lines, or even to increase fares, not the general public to consume grumbling naturally less. "

 

several years ago there is a voice that luxury should be renamed the "fine". With the increase in the number of purchasing groups, they are no longer the monopoly of a few. In Europe and the United States, ordinary income will be able to buy these products, just their consumer attitudes do not care this Bale. In China, these products gradually more consumers choose to enhance our quality clothing, it would be a good thing. It is also a lot of people calling for lower taxes, thereby reducing the price of the reasons.

 

, we have to pay the tax? Customs duties, value added tax, consumption tax simultaneously

 

general tax imported goods including First, tariffs, more than 10% of the high may reach more than 20%, of different countries, the second is a value-added tax, generally 17%. In addition, often we ignore luxury watches (unit price over 10,000 yuan), there is a 20% excise tax, cosmetics less than 30% of the consumption tax, leather clothing cartier love bracelet replica, the tax levy from 2006 to date. Reporter has a Breguet watches, the price of 200,000 yuan in Zurich, Switzerland succeed in China Mainland is priced at about 280,000 yuan, the middle of exactly how much profit excluding tax? We can work out.

 

reported that the mall far lower than ordinary brands to luxury brands, rent or point deduction, this is a fact. Such as a well-known watch the deduction of about 5%, 8% to 12% of the other brands, and some domestic brands will reach 12% to 20%, or even higher. This is indeed a little pressure to reduce the cost of luxury, but this has little effect on the pricing.

 

profits tall Who decides? Market demand is more important than the "cost"

 

luxury on whether the tax base to raise prices? Depending on the brand, but it is certainly there. For example, a clothing brand known to coat, a T station serves shall regular-priced stores in Italy about 12,000 yuan, China is priced at about 29,000 yuan. The interpretation of the brand, this is a limited edition, a small number in China, and is very popular with customers welcome. Zhou Ting, quality, dean of wealth in an interview with reporters, said: "The pricing of luxury goods in China is a strategic behavior, its cost is very low, generally obtained by controlling the amount and profiteering."

 

Of course, the industry on this issue have another voice.

 

"can raise prices when the product is still not affect sales, why not?" There are people in the industry said, "If someone thinks that luxury too expensive, they can not buy, but if there are a significant number of customers do not mind. willing to foot the bill for the history, technology and brand value, you can not do anything. prices will eventually be adjusted by the market, abnormally high natural abandoned the market. "

 

well-known Chinese consumption of gifts occupy a considerable proportion of luxury consumption, this "price sensitive" groups to support the high growth to a considerable extent. This year, shares of spending power by a certain degree of repression has implications to the brand, such as reducing the shop to change the product. "If the tax is to reduce the prices of luxury goods will drop? I think there may be." Anonymity brand executives said, "Of course, as the image of the way price is more likely to lower the new pricing."