Hey mister? You want a big watch that is easy to read? Well do I have something for you! The iconic classic aviator watch look is one that IWC has been more than successfully perpetuating for quite some time. They probably do it the best, and at the least they are the best at selling it. It is an classic look that feels great on the wrist as was originally developed for optimal legibility and ease of operation. What more could you want from a timepiece?
As you'll be hearing over the year, 2012 is the year of the Pilot watch for IWC. At SIHH 2012 their booth was pretty amazing by most standards. It didn't have much to do with watches, but the spectacle really pulled you into the world that IWC was trying to create for the new Pilot watch collection. IWC CEO George Kern is actually quite clever in having each year focus on one watch. That allows the brand to fully tailor their theme and message around the concept to get retailers, journalists, and buyers as excited as possible on what they want to promote. If they released a series of new nice watches from different collections it would dilute from the image they are trying to further.
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