In addition to Tissot, Certina offers nicely designed Swiss watches are affordable prices, and is part of the Swatch Group. While not as common in the US, there are some real nice Certina timepieces that should be considered when looking for a decently priced quartz watch. Though there are mechanical Certina watches available as well. Basically, Certina watches are priced in the 200 - 2,000 euro zone. Almost all Certina sport watches have a name that starts with "DS." This stands for "Double Security" and is more a safe sounding name than impressive technology. It just means that their cases are durable (not sure just HOW durable), are 100 meters water resistant, and have sapphire crystals. This watch is the DS Rookie, a funny sounding name for a good youthful timepiece that doesn't look chintzy. At 40mm wide, Certina is literally aiming straight at the young make demographic with this watch - those more mature adults who prefer 40mm wide cases will find the DS Rooking a good wear. The cases are in steel, with some in PVD black. You'll notice the interesting two-tone model below in both brushed and PVD black steel.
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