Please enjoy the original article below by established watch writer Meehna Goldsmith. From magazines to the freer writing form of the web, she is a knowledgeable watch junkie who knows high-end pieces. She contributes to publications such as Robb Report, International Watch, and Watch Journal, among others. You can visit her on her website http://www.vipwatch-jp.com/
In the history of watchmaking, the name Breguet is a hallowed one. Abraham-Louis Breguet, who established his eponymous company in 1775, is single-handedly responsible for many of the major horological innovations of the last two-plus centuries, including the Breguet overcoil, tourbillon, keyless works and automatic winding. Even more impressive is that those innovations are still employed today, over 200 years after their introduction. That company Breguet founded has operated virtually uninterrupted since its inception, but by 1999, after several ownership changes, the brand was languishing. The watches being produced were laughably overpriced and certainly not worthy of bearing the Breguet signature. What was once a premier marque, signifying exclusivity and quality, now turned out mediocre product that wasn’t of interest to connoisseurs or consumers. That’s when Nicolas Hayek, the Grand Poobah of the Swatch Group, swooped in to purchase the company and its subsidiaries with the intention of dusting off the brand and burnishing it to a modern glory.
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